My name is Abu, a Design Engineering graduate from the University of Portsmouth, I created Nova UX as a freelance passion project which has grown into a trusted digital partner for businesses across the UK.

With a keen eye for design, a dedication to usability, and a desire for perfection, I create industry standard websites that elevate companies and provide tangible results.

My collaborative approach and extensive understanding of user behaviour has helped me establish reliable digital partnerships with brands looking to increase visibility, acquire quality clients, and scale confidently in a competitive online landscape.