For medspas and aesthetic clinics, the right ad can be the difference between an empty calendar and a fully booked week. Meta’s ad platforms, Facebook and Instagram, offer powerful tools to target your ideal audience with surgical precision.

But to see real results, you need more than a pretty image and a “Book Now” button. In this guide, we’ll walk you through how to create and manage high performing Meta ads specifically for the aesthetic industry.

1. Build a targeted campaign strategy

Before you even open Ads Manager, you need clarity on who you're speaking to and what action you want them to take.

Start With:

• Objective Selection: Use objectives like Lead Generation, Traffic, or Conversions—not just Engagement.

• Audience Segmentation: Create Custom Audiences based on existing clients, web visitors, or email lists. For cold traffic, use Lookalike Audiences based on people who’ve booked before.

• Geo-Targeting: Focus your ads within a specific radius around your clinic location—most medspa clients won’t travel far.

Why This Matters: Generic targeting wastes your ad budget. By narrowing your audience to those most likely to book, you dramatically increase ROI.

2. Craft scroll stopping creatives

Meta users scroll fast. Your visual and message must capture attention in seconds and communicate trust and value.

Creative Best Practices:

• Use real clinic visuals: High-quality treatment shots or behind-the-scenes footage work better than stock photos.

• Client testimonials in short video format: These build social proof while remaining native to the platform.

• Overlay clear offers: E.g., “New Client Offer – Save 20% on Dermal Fillers This Month.”

• Follow Meta ad guidelines: Avoid too much text on images and don’t make medical claims.

Pro Tip:
Test multiple creatives—carousel ads with before/after images, story-format videos, and single image promos. See what resonates most.

3. Track performance and optimise for bookings

Running an ad is just the beginning. Measuring and optimising is where the real growth happens.

Track Key Metrics:

• CTR (Click-Through Rate): Are people interested enough to click?

• CPL (Cost Per Lead): Are you acquiring potential clients at a sustainable cost?

• ROAS (Return on Ad Spend): Are your bookings outweighing your ad spend?

Use Tools Like:

• Meta Pixel: Install on your site to track bookings, page views, and actions.

• UTM Parameters: Add to ad links for deeper tracking in Google Analytics.

• A/B Testing: Run controlled experiments on headlines, audiences, or creatives.

  
  

Ready to attract more clients through Meta ads? Book a free strategy call with Nova UX and let’s build a campaign that works.